Data analytics has come a long way since its inception, and the evolution of data analytics can be broadly divided into three phases: descriptive analytics, predictive analytics, and prescriptive analytics. While descriptive and predictive analytics are still widely used, prescriptive analytics represents the latest and most advanced stage of data analytics. Descriptive … [Read more...] about The Evolution of Data Analytics: From Descriptive to Prescriptive Analytics
Analytics
The Importance of Web Analytics: Understanding and Optimizing Your Website Traffic
In today's digital world, having a website is essential for any business looking to establish an online presence. However, simply having a website is not enough - it is also important to understand how your website is performing and how to optimize it to achieve your business goals. This is where web analytics comes in. Web analytics involves collecting and analyzing data … [Read more...] about The Importance of Web Analytics: Understanding and Optimizing Your Website Traffic
The Rise of Social Media Analytics: How Companies are Leveraging Social Data for Business Success
Social media has revolutionized the way companies interact with their customers, and it has also opened up new avenues for businesses to collect and analyze data. Social media analytics involves collecting and analyzing data from social media platforms to gain insights into customer behavior, preferences, and opinions. Social media analytics has become increasingly important … [Read more...] about The Rise of Social Media Analytics: How Companies are Leveraging Social Data for Business Success
Top Big Data & Analytics Predictions for 2020
Innovations in the cloud and the rise of more efficient ways to collect, access, and analyze big data, have rapidly improved the amount of value enterprises are getting from their data. In 2020, enterprises will evolve in how they approach data maturity and strategize cloud investments. According to Tomer Shiran, co-founder and CEO of Dremio, the new year will bring … [Read more...] about Top Big Data & Analytics Predictions for 2020
Information Builders Reveals New WebFOCUS BI and Analytics Innovations at Summit 2018 User Conference
Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, today unveiled five new innovations that enrich customers' ability to create actionable analytics, based on trusted data. The company has advanced the capabilities of its WebFOCUS BI and analytics platform in the key areas of data science, content reusability, data … [Read more...] about Information Builders Reveals New WebFOCUS BI and Analytics Innovations at Summit 2018 User Conference