Workshop: Intelligence Analysis Techniques in Market Research

The workshop Intelligence Analysis Techniques in Market Research focuses on application of intelligence analysis techniques in market research. Workshop participants will learn principles and techniques of Intelligence Analysis and how to use them to derive critical market information and improve decision making process. A survey, conducted by a team of market research analysts, found that 42 percent of corporate decision makers struggle with systematic approach to gathering, analyzing and sharing market intelligence while experiencing difficulties in making crucial decisions due to a lack of information. 28 percent of corporate decision makers fully appreciate value of timely market intelligence but have a vague idea of intelligence analysis methods and tools.

This workshop will equip decision makers with the hands-on skills and best practices and best-of-breed tools to run efficient corporate intelligence unit.

Who should attend

Market research analysts
Business development managers
BI practtioners
Business analysts
Marketing professionals
R&D managers
Strategy planners
Stock market analysts

Workshop participants will be required to research, write and submit a case study on their topic of interest to demonstrate knowledge, use of intelligence analysis tools and skills acquired at the workshop.

Case studies

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