Key takeaways Over the last two years, two-thirds of consumers increased spending on the fresh food category. Over 60% of consumers spend up to 30% of their average monthly grocery budget on this category. Price is one of the most important considerations of fresh food purchases, with 92% of consumers citing cost as an important aspect in their purchasing decisions. Eighty … [Read more...] about The Future of Fresh: Opportunities exist for retailers and manufacturers to realize value in the fresh food category