socmint

Spend on media intelligence information and software solutions by public relations professionals shot up 9.3% in 2017 to USD3.5 billion, according to an analysis by Burton-Taylor International Consulting: Growth is being driven by increased spend on tracking and analyzing social media, with companies such as Salesforce, Sprinklr, Hootsuite and UK-based Brandwatch all … [Read more...] about Media Intelligence Information & Software Market to Hit $6 Billion by 2020